This was an email I sent out to my subscribers this morning and it’s born out of a real life event.
It’s worth posting to my blog too.
Because this is something I’ll never forget.
I promise you it’s worth the read.
Once YEARS ago…back when I was wet behind the ears and I didn’t have a clue about the Internet or what the heck I was doing…
I bought an ebook from a guy who is now a MASSIVE marketer.
He was a “known” name but nowhere near the level he is NOW.
Elite level, ultra wealthy and speaks on stages all over the world… top 1% of the 1% in IM.
The ebook I bought was $7 bucks.
I thought it was going to be a heap of crap but it wasn’t.
It was only $7 bucks so I had nothing to lose.
It was all about how to crank out articles fast.
And at the bottom of that ebook on the very LAST page was an offer of a Skype call with him.
I tried my luck.
Keep in mind, by this point the ebook I’d purchased was already 4 years old so I didn’t expect to have any luck getting him on a call or even see my email.
But he replied to me…
He honoured the deal!
Very cool.
He said out of the thousands and thousands of people who had purchased that ebook only TWO people had ever taken him up on that call.
I was the second.
That person was Jason Fladlien.
These days, he charges about $5K an hour for his time.
Here was me getting a 30 minute Skype call with him for a measly $7 bucks!
So I want to share with you something he gave me on that call that has been among the best advice I’ve ever received.
It was all about taking action on Info Products….
Here’s what he said:
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“At the start, ANY action is good action.
As long as you’re training yourself to get into the habit for taking action at least as much as you study, THAT’S good.
It will soon become very easy for you to “take action at will” – which is an extremely valuable skill to have.
However, you will soon find yourself wanting to take the best action possible to achieve the maximum amount of results in the minimum amount of time.
Here’s how you SYSTEMATICALLY achieve that.
First, we need to create a “decision making strategy” so you know which information to act on from your studies that will be most likely to produce the best results for you.
Here’s the one I use:
Let’s say I just purchased a 2 hour video training series on email marketing, because I want to improve my email marketing abilities.
Here’s my plan.
I will sit down and watch that video.
I do not expect to make it all the way through that video.
I am watching until I find that “one thing”…
As I watch the videos, there will be “that one thing” that just pops out at me, that gets me most excited, and just plain resonates with me.
THAT’S what is usually the best thing for you to act on.
Two reasons for this:
First, excitement is a great catalyst for motivation.
The more you FEEL GOOD about doing something, the easier it is to do, the more fun it is to do, and the better you associate studying information and taking action on it.
Because it’s like a “happy” drug.
Second, you use your gut to make decisions, not your intelligence.
Learning how to be finely tuned to your intuition will make you a productivity machine… because you make decisions in seconds by just “feeling” them, instead of thinking about them.
The problem with thinking about something is it often invites “paralysis by analysis”.
By sharpening your gut in this specific field, you’ll soon find yourself generalizing it over to other things in internet marketing.
And that’s good.
By becoming very tuned in to your intuitions, you’ll be able to make more right decisions and make them quicker than ever before.
So as I am watching or reading a training, suddenly there will be something that just “pops out” at me that gets me excited, and immediately makes me want to act upon it.
So what do I?
Just that – take action on that ONE THING.”
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^ That is one of the biggest a-ha moments I’ve ever had and when you start putting it into practice, I promise the needle will really start to move for you.
Just find that ONE thing in whatever you buy and take ACTION on it.
Little levers move big things.
Benjamin Fletcher
Quick reminder….
P.S Here’s something that is stuffed full of “one things” for you to take action on….
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