So recently my inbox has been swamped with newsletters, I’m talking loads, 19,908 to be exact:
Yup.
You read that right over NINETEEN THOUSAND.
So a clear-out was long overdue.
I usually do this twice a year, I have a purge.
An evaluation.
I haven’t done one in a long time, but this week I did.
I won’t tell you which ones I nuked because it isn’t my style to sh*t on someone else’s business and in all fairness, their newsletter might be interesting to someone else, it just wasn’t interesting to me.
“One mans trash is another mans treasure” …and all that.
So, before I tell you which newsletters I kept. (Keep in mind I unsubscribed from 23!)
I want to tell you what my criteria is for keeping one:
- Do I learn something new each time I open it?
- Is it significantly different to every other newsletter out there?
- Have I opened at least 4 in the last month?
- Am I entertained?
That’s it.
That’s my criteria.
So here are all the newsletter I’ve kept that made the grade:
The Daily Carnage
The Daily Carnage is a handpicked list of the best marketing content and it’s delivered to your inbox daily by Rob Carney.
Sign Up: https://carney.co/daily-carnage/
Ann Handley’s Newsletter
Every two weeks she sends out a (literal) letter about things she’s doing and things she believes are worth sharing.
Sign Up: https://annhandley.com/newsletter/
Ben Settles ‘Email Players’
Not a lot to say here…if you even slightly care about email marketing and sending emails then just get on his list.
Everyday is a masterclass by arguably the best email guy still living and breathing.
You’ll learn more about email marketing just by being on his list than any $5K course on the subject.
Sign Up: https://bensettle.com (Warning: He has a certain style, he’s not going to be everyone’s cup of tea, you’ll see what I mean..if you’re easily offended you might give this one a swerve)
Rohit Bhargava’s Non-Obvious Insights Newsletter
Every week he’ll send you interesting stories from around the web.
Always entertaining.
Sign Up: https://www.rohitbhargava.com/subscribe
Sketchalytics
Every week you’ll get a micro-lesson about marketing in the form of a sketch delivered to your email.
It’s different and it’s great.
Sign Up: https://www.ceralytics.com/newsletter-sign-up/
Alex Garcia’s “Marketing Examined”
Another great one.
He sends 2 emails per week guaranteed to change the way you think about Marketing.
He’s worth following on Twitter too!
Sign up: https://www.marketingexamined.co/
Doberman Dan’s “Off The Chain” Newsletter
Again, like Ben Settle a few mentions above, this guy is direct and he will offend. But he’s smart.
Anything goes – No holds barred marketing goodness.
Sign Up: https://www.dobermandan.com/
His “Off The Chain” Podcast is worth a listen to, he killed it off but you can still find all his archives, just do a Google search for “Off The Chain Podcast“.
Special mentions:
The following newsletters are more industry specific ‘digests’.
Only subscribe to these ones if you can handle a lot of email.
You might want to create a special filter for these ones below, because they both send an overwhelming amount of content.
Digital Marketing Depot
Digital Marketing Depot is quite literally a resource center for digital marketing strategies and tactics.
Things like: email marketing, SEO and PPC campaign management, and much more.
Sign Up: https://digitalmarketingdepot.com/
Search Engine Land Newsletter
Everything about SEO directly in your inbox.
Sign Up: https://searchengineland.com/
