Back when NASA was trying to figure out how to get a man on the moon, they were obviously presented with an endless series of insane technological challenges – and for obvious reasons, given that at the time the average calculator was about the size of my desk:
One of the issues they faced was something really simple.
Astronauts couldn’t use a conventional pen in a zero-gravity environment because the ink would simply “float” in the pen.
So what they did was develop the most technologically advanced zero-gravity pen the world had ever seen.
The damn thing could even write underwater (since the ink was pressurized).
It took years and God-knows how much (tax) money to develop these ridiculous space pens.
The end result?
Astronauts could now write stuff in space, doodle, etc.
And guess what the Russians did…
They used pencils.
The end result was the same.
Cosmonauts could do all the same things as the American astronauts (with the exception of writing underwater), without the months or perhaps years of development, testing and expense.
And I see so many marketers doing the same thing – over-complicating every single task and going way beyond the realm of necessity when it comes to building and marketing their sites.
Everyone’s so caught up with all the latest social media crap, “SEO”, spinning their content (which takes forever and has little, if any, benefit), widgets, plugins, funnels, TikTok etc…you name it
…that they’re missing the POINT.
Make offers. Create content. Promote it.
Or if you’re an Affiliate Marketer:
Choose offers. Create content. Promote them.
Not rocket science, folks.
It’s not even space-pen science.
And pretty much everything, with very few exceptions, still works today just as well as it did 10+ years ago.
If you think it doesn’t – try it.
The fundamentals have NOT changed.
And it’s the fundamentals (converting copy, building good content, targeted offers, list-building) that build wealth.
Not “tactics”. And definitely not space pens.
(Hint: All those people out there clogging up the marketing forums and Facebook groups with their SEO tactics, “new” funnel strategies, etc… guess what? Chances are they’re broke or making a mediocre living at best. The big dogs are doing what they’ve always done. And it’s not hard to see what that is.)